Friday, May 7, 2021

Meme Marketing: The Right and Wrong Way to Leverage Internet Obsessions

Meme Marketing is easily one of the most powerful and effective online marketing strategies you can opt for in 2021. As social media continues to grow with time, memes are the talk of the town for quite some time now. The use of memes in marketing has helped several brands generate better revenue and higher engagement on their posts. Today, hundreds of brands are using memes to grow their business.

No matter what social media platform you use, you cannot avoid checking out a few memes every day. There are so many memes on the internet that any person will come across them for sure. Memes are funny, unique, and very engaging. That is why brands are using memes to boost their social media drive.

Meme Marketing
Meme Marketing

If you want to promote your brand, then you can use memes as well. Actually, it can prove to be one of the best strategies around. With the help of just a meme generator and a creative mind, you can create a huge impact. So, in this blog, we are going to show you how you can use memes the right way for better marketing.

What Is a Meme?

Evolutionary biologist Richard Dawkins was the first person to introduce the word "meme." He used it to describe an idea or cultural trend that can pop out of nowhere and quickly begins to expand among the people by popularity. His intention was to use it in the field of genetics, but 'meme' gained more users on social media.

Memes have been internet sensation for many years now, and over the years, they are used as an attention-grabbing tool. Memes can be in the form of video, graphics, text, or a simple image. Most of the memes are funny & hilarious, but they can portray sadness as well.

Rickroll, Double Rainbow, Doge, Grumpy Cat, Gangnam Style, etc., are some of the Korte popular memes of all times. The list is endless. Using these memes, you can incorporate your brand's image and creativity for the people.

Why Should You Opt for Meme Marketing?

If you are wondering why you should resort to meme marketing, then there are several reasons for that. Check out some of them here - 

1. Easy to Create – 

Memes are easy to create. You need a meme generator and a creative mind to create a meme. You require nothing else. That is why even small businesses can take great advantage of this kind of marketing.

2. Loved by Everyone – 

Everyone loves to watch memes, right? Regardless of a person's age, memes are shared by everyone. If the meme is funny and relatable to people, they are surely going to share it with others for sure.

3. Builds Brand Image – 

When a brand uses a meme to promote its products, people are more interested in checking them out. That is why a meme can help you to build a positive brand image. Memes always help to share funny & positive vibes among your followers.

 4. Cost-effective – 

Meme marketing can be very cost-effective, and you don't need a huge budget to execute such a campaign. Therefore, brands can enjoy a better ROI on their investments. From the top brands to even startups, everyone can effectively use memes.

5. Easily Shareable –

Memes are a fantastic piece of shareable content that people love sharing between their friends and other acquaintances. That is why you don't need to worry about its reach. It will guarantee good exposure to you.

These are the top reasons why the use of memes has grown so much in the last few years. Now, let's check out how you can use memes the right way for marketing your business.

Related Post: Download Viva Video for PC Windows

How to Use Memes for Marketing?

Used correctly, memes can create a wonderful buzz around the products or services you are trying to offer to the people. So, here are some tips that'll help you use memes the right way. 

1. Go with the Trend-

One of the best ways to create better results with the help of memes is to go with the trend. Why? This is because the memes which are trending have the ability to go viral overnight and a lot of people share them in between their communities. Hence, it can help you to get the boost you were looking for. You can incorporate your message on the meme and share it with others.

2. Refrain from Using Everywhere - 

Don't use memes all the time. It can affect the whole point of sharing one. Too many memes can become boring at one point in time, and people will stop responding to them. Hence, you need to use them sparingly. You can use a meme once a week or twice a month to keep the engagement active.

3. Choose Memes Properly

When you can use memes well, they will help you improve your lead generation and engagement rate. But, there are several issues that you can't make fun of, or else your brand image can come down in a second. Avoid making or sharing any meme on race, caste, gender, religion, politics, etc. These are sensitive issues, and you must avoid hurting public sentiments.

4. Maintain Originality

Always be original with your memes. The people won't like it if you directly copy someone else's memes and share them, claiming it your own. You need to be original when making memes & think differently. It is the power of creativity and out-of-the-box thinking that makes a meme special and unique to all.

So, these are the few things you need to consider if you want to use memes in the right way for driving a good social media campaign.

Final Words 

If you are thinking of a tool that can spread positivity, happiness, and laughter among your audience, then there is nothing better than a meme! Simple and easy to make, memes can take your brand marketing to a whole new level altogether. If you want to use memes for better engagement and growth, then this blog will help you to learn more about them.

Tags: Companies using memes for advertising, meme marketing research, meme marketing statistics, marketing memes, brand name memes, failed marketing memes, product marketing memes, social media marketing memes.